The United States tracked retail market for electronic cigarettes and vape shops was 6 billion dollars in 2025.
Posted by The Joe Rogan Experience, Checked
- Sources
- 2 contradict1 support2 context
- Said
- 1 time·
- Confidence
- 45%
The Joe Rogan ExperienceNov 6, 2026
The post's "US. Tracked retail, 6 billion in 2025" is roughly consistent with Circana tracked-channel data reported by Tobacco Insider ($6.52 billion for the 52 weeks ending April 20, 2025, a 9.8% decline), but that period is not calendar 2025 and the figure covers only tracked channels.
What was said
… So it's a nicotine is a very big business. Yeah, but see, like, there's something uniquely addictive about wow. Well, e-cigarette vaping industry is estimated at 24 billion in 2026. This is global. Uhm, can we get it on the United States? Is that available? US. Tracked retail, 6 billion in 2025. US. Electronic cigarettes and vape shots, 8 billion in 2026. Fuck, that's crazy. That's so much money. Wow. This kratom opiate effect, why is it so different, then? …
The Joe Rogan Experience · · from the transcriptPost →What we found
Contradicts. Mordor Intelligence puts the U.S. e-cigarette market at $4.67 billion in 2025, and Vynz Research puts it at $8.4 billion in 2025; both are far from $6 billion, though Mordor's page is dated 2018 and Vynz is an unrated report.[2][3]
Supports. Tobacco Insider, citing Circana, reports U.S. multi-outlet and convenience-channel vape sales of $6.52 billion in the 52 weeks ending April 20, 2025, which is close to the claimed $6 billion.[4]
Context. Circana's broader total vape market was reported at $6.8 billion for 2024 by Reuters, and IBISWorld estimates $8.0 billion for the vape shop industry in 2024, so the figure depends on which channels and years are measured.[1][5]
Context. The claimed figure matches a tracked-retail measure only if the period is read loosely, since the Circana figure runs to April 2025 and excludes online sales, independent shops and specialty vape retailers.[1][4]
Sources
5 sources: 1 fact-checker, 4 not rated
- 1Illegal U.S. vape sales worth at least $2.4 billion in 2024, data showsreuters.com · fact-checker · cited for: context
- 2US E-cigarettes Market Size, Growth & Industry Report | 2025 - 2031mordorintelligence.com · not rated · cited for: contradicts
- 3US E-Cigarette Market Size & Share Growth Forecast ...vynzresearch.com · not rated · cited for: contradicts
- 4USA: Illegal Vapes - Tobacco Insidertobaccoinsider.com · not rated · cited for: supports, context
- 5Electronic Cigarette & Vape Shops in the US Industry Analysis ...ibisworld.com · not rated · cited for: context
Where this claim was made
Said in 1 published post
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