The United States market for electronic cigarettes and vape shops was 8 billion dollars in 2026.
Posted by The Joe Rogan Experience, Checked
- Sources
- 3 contradict1 support2 context
- Said
- 1 time·
- Confidence
- 45%
The Joe Rogan ExperienceNov 6, 2026
The 2026 US estimates conflict widely: Mordor Intelligence gives $4.74B, Vynz $9.4B, and MarkWide $11.8B for the broader e-cigarette and vape market, while IBISWorld projects $8.0B specifically for electronic cigarette and vape shop revenue, a figure published in January 2024 and so only a forecast.
A detail. The sources confirm the gist; the verdict faults a detail such as a date, number or wording.
This claim is about the present, so it is judged as of the day it was checked.
What was said
… Yeah, but see, like, there's something uniquely addictive about wow. Well, e-cigarette vaping industry is estimated at 24 billion in 2026. This is global. Uhm, can we get it on the United States? Is that available? US. Tracked retail, 6 billion in 2025. US. Electronic cigarettes and vape shots, 8 billion in 2026. Fuck, that's crazy. That's so much money. Wow. This kratom opiate effect, why is it so different, then? I mean, I haven't done oxycontin's or anything like that, but I did get an operation once on my knee, and they gave me a drip of morphine, which is also …
The Joe Rogan Experience · · from the transcriptPost →What we found
Contradicts. Mordor Intelligence puts the broader US e-cigarette market at USD 4.74 billion in 2026, well below $8 billion.[2]
Contradicts. Vynz Research estimates the US e-cigarette market at about $9.4 billion in 2026, and MarkWide Research estimates $11.8 billion, both above the claimed figure.[3][4]
Supports. IBISWorld projects the US Electronic Cigarette & Vape Shops industry at $8.0bn in 2026, matching the claim's figure for vape shops specifically, though that projection was published in January 2024.[5]
Context. Circana convenience-store data shows US vaping sales of $6.22 billion for the 52 weeks ending August 2026, a channel-specific measure rather than a total market size.[6]
Context. Reuters cites BAT for an illegal US vape market worth about $9 billion, a different measure from the legal market the claim describes.[1]
Sources
6 sources: 1 fact-checker, 5 not rated
- 1Shopify to bar vapes as U.S. authorities crack down on ...reuters.com · fact-checker · cited for: context
- 2US E-cigarettes Market Size, Growth & Industry Report | 2025 - 2031mordorintelligence.com · not rated · cited for: contradicts
- 3US E-Cigarette Market Size & Share Growth Forecast ...vynzresearch.com · not rated · cited for: contradicts
- 4Tobacco Products Market Reports | MarkWide Researchmarkwideresearch.com · not rated · cited for: contradicts
- 5Electronic Cigarette & Vape Shops in the US Industry Analysis ...ibisworld.com · not rated · cited for: supports
- 6USA: Vapestobaccoinsider.com · not rated · cited for: context
Where this claim was made
Said in 1 published post
Related claims
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