Frank Luntz wrote an Israel report for how to talk to American elites.
Posted by Robinson's Podcast, Checked
- Sources
- 3 support4 context
- Said
- 1 time·
- Confidence
- 70%
Robinson's PodcastSep 23, 2026
Multiple sources report that Frank Luntz wrote an internal Israel messaging report, 'The Israel Project's 2009 Global Language Dictionary', advising spokespeople on how to talk to Americans about Israel. The sources describe its audience as Americans and media/opinion spokespeople rather than 'American elites' specifically, a minor imprecision that does not defeat the core claim.
Our two reads of who says this, and how, disagree, so it counts as the post's own claim.
What was said
… We also see this in other domains right now. For a very, very long time, the State of Israel employed soft propaganda towards American Jews, and this was a major topic of my book, How Propaganda Works, as well. I talk about the Israel report, written by a blacking out his name right now, I feel badly but the guy who wrote the who came up with a death tax for the Republicans to describe estate taxes, and Frank somebody, Of blacking out his name, but he, uh, he wrote this Israel report, which I discuss in in How Propaganda Works, uh, for, uh, to, for how to talk to, uh, American elites. And so that would that was soft propaganda, persuasion. …
Robinson's Podcast · · from the transcriptPost →What we found
Supports. Newsweek (2009) reports Luntz wrote a 117-page internal study for The Israel Project on effective ways to talk to Americans about the Israel-Palestinian conflict, leaked to the magazine.[3]
Supports. The Independent (2014) identifies the Luntz study commissioned by The Israel Project as a confidential playbook on how to influence media and public opinion in America and Europe.[4]
Supports. Wikipedia's entry on Luntz states he wrote 'The Israel Project's 2009 Global Language Dictionary' to advise spokespeople on language that would create a more favorable impression of Israel in the United States.[5]
Context. Other Luntz work on Israel includes a 2005 survey of graduate students for The Israel Project and a 2014 'Communicating the Truth About Israel' presentation, which show a pattern of messaging work for Israel advocacy.[6][7]
Context. The PolitiFact and Snopes source entries are index pages with no content addressing this specific claim, so they neither support nor refute it.[1][2]
Sources
7 sources: 2 fact-checkers, 4 not rated, 1 rated low
- 1Latest Articles In Israelpolitifact.com · fact-checker · cited for: context
- 2Snopes.comsnopes.com · fact-checker · cited for: context
- 3How to Sell Americans on Israeli Settlements - Newsweeknewsweek.com · not rated · cited for: supports
- 4The secret report that helps Israel hide facts | The Independentindependent.co.uk · not rated · cited for: supports
- 5Frank Luntz - Wikipediaen.wikipedia.org · not rated · cited for: supports
- 6Study: Grad students hostile to Israel - Jewish Telegraphic Agencyjta.org · not rated · cited for: context
- 7'Zionism' is now a dirty word for American opinion elite ...mondoweiss.net · rated low for factual reporting by Iffy.news · cited for: context
Where this claim was made
Said in 1 published post
Related claims
- The State of Israel employed soft propaganda towards American Jews for a very long time.True
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- 75% of older Americans think Israel is a good actor.False