The Democracy Communications Collaborative published a playbook that segments the electorate into eight audience wedges.
Posted by Badlands Media, Checked
- Sources
- 4 support1 context
- Said
- 1 time·
- Confidence
- 65%
Badlands MediaAug 11, 2026
Three sources (Washington Informer, Spokesman-Recorder, Black Star News), all published June to August 2026 and before the claim date, report that Harmony Labs and the Democracy Communications Collaborative released the Democracy Audience Map, which identifies eight values-based audience segments.
What was said
… This is the point, again. We are trying to move people along a change curve to pro-democracy action. Just in case anybody is new or just dropping in, I am not trying to move people along a change curve towards more pro-democracy action. The Democracy Communications Collective is, and they've published a playbook on exactly how they're doing that. They've whacked us all up into eight audience wedges, and we're going through it, so I can just see that getting clipped out, like, Ash is talking about spreading democracy around the world. Never. It's never, it's never going to be me. …
Badlands Media · · from the transcriptPost →What we found
Supports. The Democracy Audience Map, released by Harmony Labs and the Democracy Communications Collaborative, identifies eight distinct audience segments: Advocate, Protest, Investigate, Build, Confront, Defend, Referee, and Connect.[2][3]
Supports. Spokesman-Recorder independently describes the same report and its eight values-defined audience segments, dated 2026-08-18, shortly before the claim's posting date.[4]
Supports. A separate piece refers to the Democracy Communications Collaborative's new election messaging guidance, consistent with the organization publishing election-related materials.[5]
Context. The sources call the product an audience map or report rather than a 'playbook,' and the Brookings 'Democracy Playbook 2025' is an unrelated organization's document that should not be conflated with the DCC product.[1][2]
Sources
5 sources: 1 primary, 4 not rated
- 1[PDF] DEMOCRACY PLAYBOOK 2025 | Brookings Institutionbrookings.edu · primary source · cited for: context
- 2Pro-democracy media: Challenges in reaching new ...washingtoninformer.com · not rated · cited for: supports, context
- 3Media Matters: Who Is Pro-Democracy Content Actually Reaching? - Black Star Newsblackstarnews.com · not rated · cited for: supports
- 4Pro-Democracy Media Distribution Gap Explainedspokesman-recorder.com · not rated · cited for: supports
- 5Rehumanizing Voter Engagement via Participatory Theatrelinkedin.com · not rated · cited for: supports
Where this claim was made
Said in 1 published post
Related claims
- The Democracy Communication Collaborative has a set of resources intended for NGOs and other authorities to move people along a change curve to pro-democracy action.Can’t tell
- The Democracy Communication Collaborative is an NGO.True
- The Democracy Communications Collective works with Harmony Labs.True
- The Voters Strike Back playbook was published by the NYU Law School Social Justice Law Review.False
- The Democracy Communications Collaborative defines election interference as election officials refusing to certify results they disagree with.Can’t tell