11,000 Washington families have taken the Firstmark Challenge.
Posted by unDivided with Brandi Kruse, Checked
- Sources
- 5 context
- Said
- 1 time·
- Confidence
- 30%
unDivided with Brandi KruseOct 27, 2026
The only figure in the sources is the company's own marketing claim of "11,000+ Clients" on its website (source 3), and a 2026 directory listing gives "over 10,000 clients across multiple states" (source 4). Neither is independent, neither is specific to Washington families, and neither says who took the FirstMark Challenge, so the claim cannot be verified.
What was said
… First, Linda says, "I took the First mark Challenge. Overall, we saved almost 3000 dollars." Love it. By taking the Firstmark Challenge, she says, our annual premiums were even better. We got correct coverage. Thank you, Brandy, for helping me save money. 11,000 Washington families have taken the Firstmark Challenge and become a Firstmark Challenge victory story. Mike and I are one of them. We switched to Firstmark three, four years ago. They saved us $2,000 on our renewals, and the best part is, we know we have the coverage we need and that we're not paying for things that we don't need. …
unDivided with Brandi Kruse · · from the transcriptPost →What we found
Context. FirstMark's own website says "Why 11,000+ Clients Trust FirstMark" but does not say these are Washington families or that they took the FirstMark Challenge.[3]
Context. A third-party directory listing says the company has served "over 10,000 clients across multiple states", which is not Washington-specific and does not count challenge-takers.[4]
Context. The claimant's own passage repeats the 11,000 figure, but it is the claimant's own statement and cannot corroborate the claim.
Context. No independent or authoritative source (fact-checker, regulator, or audit) addresses how many Washington families have taken the FirstMark Challenge.[1][2][5]
Sources
5 sources: 2 fact-checkers, 3 not rated
- 1Snopes True or False Gamesnopes.com · fact-checker · cited for: context
- 2United States – Full Factfullfact.org · fact-checker · cited for: context
- 3FirstMark Insurance Group: Auto, Home, & Business Insurancefirstmarkinsurance.com · not rated · cited for: context
- 4FirstMark Insurance Groupinsuranceduo.com · not rated · cited for: context
- 5Misinformation Toolkit – Full Factdev.fullfact.org · not rated · cited for: context
Where this claim was made
Said in 1 published post